I served as the Creative Director for a project entitled ‘The Tune Up’, which was hosted by Chevrolet for their vehicle and road safety initiative.
The fall festival theme was evoked by the haystack decorations, festival themed foods such as cotton candy and popcorn, fun music, and festival themed games like driver safety being back toss and memory safety feature game. Chevrolet provided us with a red Chevy Silverado and a navy blue Chevy Malibu to utilize during the event, which we used as an interface for our baseball games.
I created the graphics, print, and media designs for the project, and made sure the creative concept for the event was properly implemented and executed.Features included a step & repeat, event staff shirts, water pouches, as well as a Snapchat filter.
Software Used: Indesign, Photoshop, Illustrator, Acrobat